Graduation degree required, preferably in marketing and/or communications
Skills
Excellent Communications Skills
Experience with internet-based research
Monitor and recommend emerging social networking trends and social media best practice.
Experience with Social Media Dashboards
Exceptional professional writing skills, with the ability to relay information to public communities
Proficient in Microsoft Word, Excel, and PowerPoint
Usage of online monitoring tools a plus
Key Responsibilities
Develop and execute strategies to manage new and existing social media channels with our existing communities and products / services.
Drive innovation by conducting competitive analysis, researching emerging social media trends and best practices.
Measure and adjust all activity and recommended changes to plan to improve key performance indicators, positive take-up and consumer activity on Twitter,
Facebook, blogs & online social communities.
Create comprehensive content calendars and asset plans that seamlessly integrate with broader marketing and community strategies
Collaborate with brand, community, and connected marketing teams on new technologies and potential programs for social media that align to company business and marketing objectives.
Update and monitor a diverse portfolio of Invensys Operations Management social media properties.
Create weekly and monthly social media metrics and analytics reports
Monitor and recommend emerging social networking trends and social media best practices Community moderation experience required.
Use research and know-how to discover niche communities in which our customers may be engaged
Draw social maps and/or graphs to show locations and roles of those communities
Collect and structure customer feedback for monthly reports to internal clients
Set achievable internal client expectations on evolving business results resulting from the use of social media
Work with other marketing consultants on b2b marketing projects ranging from strategic content development, to creative design services, to early technology adoption programs, by engaging online with customer/potential customer communities, and more