Experience in Market Research (40%) & PreSales (60%)
Key Responsibilities
MARKET RESEARCH:
Responsible for collecting market data and evaluating information from the Education domain (Healthcare, Engineering, other Professional Institutions etc). Analyzing that information to support Sales team in order to prepare their customer presentations, RFP, RFQ. Research TA: PAN India (State-wise/vertical wise).
Supporting sales teams by providing relevant market, competitive insights through extensive market research.
To produce high quality market research content Market trends, Market assessment, Market size, Potential Market, Market Dynamics, Market Opportunity.
Making recommendations to top management based upon research findings.
Examine competitors' marketing methods and sales activities
Customer/prospect Company profiling: Business model, segments, revenue model, competitive positioning, organization structure, recent developments, Market share, etc.
Create high-quality marketing strategy documentation, including product marketing briefs, FAQs, etc.
PRE SALES:
Develops strategies to generate cost effective sales leads.
Lead Generation, New client acquisition, client presentation and promoting product & services offered.
Consistently generating a reasonable number of face-to-face prospect sales meetings for Business heads.
Engage the client by giving Online product demos & presentation to prospects.
Prep & giving presentations/ pitches.(customized)
Coordinate with top management in order to prepare RFP, RFQ, etc
Responsible for prospects analysis & answer FAQs effectively to build the interest & awareness for the possible closure.
Database management- updating Data on Salesforce with appropriate contact coordinated identified with their contacts & tracking the progress for the sales status.
Expertise with Word, Excel, PowerPoint. Exposure to any other analytical tools would be an added advantage.
Exceptional written, oral, and presentation communication abilities.